As we have seen, the basic process of creation, sustainment, and evolution of human organizations mirrors similar processes in biological life. Now, in this chapter, we’re going to look at a counterpart concept, which goes hand in hand with agreements and commitments to create a more complete picture of how the life of a business is created and sustained.
I hope you can at least momentarily entertain the notion that every business may usefully be seen as a service business, and even what we normally think of as products can be viewed according to the services they provide. This is the essence of the “all-services, all-the-time” perspective. This perspective stems directly ...
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