While few would still doubt the need and importance of Business–Technology (or IT) alignment (BITA) in the new economy, gaining an insider perspective on BITA from a cross-section of viewpoints may be a credible barometer to ascertain its place among the myriad of concerns and priorities afflicting a typical enterprise. In the earlier chapters, we discussed the evolution of BITA as a driver of enterprise success in the digital age. Now let us look at how some real organizations view BITA and the factors influencing it.
I approached a select but insightful set of people from both Business and Technology backgrounds with a simple questionnaire seeking their views on critical factors influencing business in the ...
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