Business–IT Alignment: Platitude or Survival?
If you are still in an organization where the alignment of IT with Business is a mere platitude, let me offer this advice to you: Get off the bus before it tumbles down the ravine. Business—IT alignment (BITA) is not another well-tossed transformation brew stirred up by hype rather than value. It is a ground-up reality brought upon us by compelling and irreversible changes in our environment — market, economic, social, and of course, technological. It is survival.
We saw in the previous chapter that for most of their history, Business and IT existed in completely different, nonintersecting universes. Let us cut to the present. The amalgamation of IP-centric technologies, an abundance of ...
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