Introduction to Function #5: Advocate
The fifth function of an agile manager is that of an advocate promoting the work, employees, and value of the organization as it looks to break through the inordinate amount of noise in the volatile global marketplace. Tracing the etymology of the word, “advocate” helps managers better understand this function. The word has its origins in Middle English, from Old French avocat, from Latin advocatus, past participle (used as a noun) of advocate “call (to one’s aid),” from ad- “to” + vocare “to call.” As an advocate, you publicly call for, support, and promote your organization’s mission, employees, and partners. To achieve both short-term and long-term growth, agile managers would serve ...
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