Introduction

It’s about learning to communicate visually

We live in a society that values the ability to communicate visually. This communication can take on many different forms: It may be a visually inviting website. It may be a useful application on a cell phone or PDA. It may be conveying an important concept in a news broadcast or as part of a presentation. It may be an animation in a sports stadium or at a theme park exhorting the audience to take action. It may be telling a compelling story in a television program or film, or letting the viewer know what the show will be about through its opening titles. We’re sure you can think up many more examples of your own.

Regardless of the specific situation or message, the bottom line is almost ...

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