CHAPTER 4
INNOVATE YOUR BUSINESS MODEL
Kellogg, the US-based food manufacturing company, made headlines in 2015 when it invested $450 million in Tolaram Africa, a Nigeria-based company that few in the West had heard of. Kellogg’s chairman and CEO John Bryant announced a long-term partnership and a 50 percent stake in Tolaram’s West African sales and distribution company. At the time, he said, “As a region that is experiencing explosive growth, sub-Saharan Africa provides tremendous opportunity for our company. Tolaram Africa has built a highly successful consumer products business, and today it is one of the largest food companies in Nigeria. This partnership is an excellent strategic fit for Kellogg.”1
To understand what Kellogg gets from this ...
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