CHAPTER 1
A GIANT AWAKES
One of our objectives in writing this book is to prompt business executives and entrepreneurs from the Americas, Asia-Pacific, Europe, and the Middle East to take a fresh look at the business opportunities in Africa—and while you’re at it, to spend some time exploring our beautiful continent. One must-do activity is a game drive in one of Africa’s remarkable nature reserves—perhaps the Serengeti in Tanzania, Kruger National Park in South Africa, or Namibia’s Etosha National Park. As you bump along the rutted savannah on the back of a Land Rover, however, you’ll discover that some of Africa’s most magnificent animals can be hard to spot. A leopard, for example, might be perched still and silent on the branch of a marula ...
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