Chapter 16
The Legal Stuff
IN THIS CHAPTER
Understanding the Federal Trade Commission rules that oversee business activity
Staying clear of trouble by following the General Data Protection Regulation
Using images and written content with permission
Staying compliant with rules overseeing your own website
Look … we want you to make the big bucks in affiliate marketing, but just keep in mind that we want you to do it the right way — legally — so that you can keep making the big bucks and stay out of trouble. Otherwise, those big bucks will go to your attorney instead of your pocket.
Now, we’re not attorneys (and we don’t play them on TV). Given that, this chapter covers the most obvious agency and laws you should be aware of as an affiliate marketer.
If you are a merchant, it is a good idea to get guidance from an attorney familiar with these types of notices for your site. However, affiliates don’t necessarily need an attorney because they are following the merchant’s public guidelines ...
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