Chapter 11
Email Marketing
IN THIS CHAPTER
Discovering the advantages of email marketing
Distinguishing types of emails you can use in affiliate marketing
Hosting your emails and following the rules
Getting the lowdown on email screening
Checking out email service providers and how they work
Email marketing is one of the most effective strategies you can use to promote your affiliate marketing business. Email marketing helps you build a list of customers you can return to again and again.
Studies show that the ROI (return on investment) for email marketing has been reported as between $38 and $40. Any time you can invest a dollar in marketing and get back $40, you have a gold mine. That’s what your email list is — your own private gold mine.
In this chapter, we describe the benefits of email marketing for affiliates and explain how to implement it — from hosting your emails and following important rules to understanding how email senders work and choosing the best one for your needs. ...
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