Chapter 7
Adjusting to being a new manager in advertising
LEARNING OBJECTIVES
This chapter is intended to help you:
Understand the difference between personal performance and management.
Learn about the skills needed to be a manager.
Learn how to deal with ambiguity/stress.
Understand the value of being a coach/player.
Learn how to plan for your future.
Congratulations! You have been promoted to be a manager. Now what?!
Adjusting to being a new manager can be difficult. Perhaps, you have been promoted to be a media supervisor with either media planners or media buyers plus assistants reporting to you. Or, perhaps, you have been promoted to an account supervisor. You now have a number of account executives reporting to you. Or, perhaps, you ...
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