Chapter 6
An overview of advertising personnel management
LEARNING OBJECTIVES
This chapter is intended to help you:
Learn about the fundamentals of advertising personnel management.
Learn how to manage people that report to you.
Understand how to encourage and manage diversity within the organization.
Learn how to manage teams and conflict.
Learn how to manage up within the organization.
People are the essence of the advertising business. As David Ogilvy, founder of the famous advertising agency Ogilvy & Mather, once said, “My inventory goes up and down the elevator every day.”
Hiring the right people, supervising, evaluating, promoting and paying them are all essential personnel functions. Most advertising managers indicate that they spend ...
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