Advertising at the Crossroads (RLE Advertising)

Chapter 5

ADVERTISING AND THE MAINTENANCE OF COMPETITION-THE FEDERAL TRADE COMMISSION

 

LEGISLATIVE HISTORY

Of all federal regulatory bodies concerned with advertising, the Federal Trade Commission (FTC) has the widest jurisdiction. The Federal Communications Commission, the Securities and Exchange Commission, the Alcohol Tax Unit, the Post Office Department, and others, of which more will be said later, are restricted respectively to radio and television, stocks and securities, alcoholic beverages, and the mails. But the Federal Trade Commission is concerned with advertising in general and is not limited to any particular medium, commodity, or service. The jurisdiction of the Federal Trade Commission, which will be discussed in some detail, ...