Applying Technology for Corporate Success
Innovative technology is a key element of most of the case studies in this book, as you have already seen in the previous chapters on customer service and human resources innovations. Likewise, technology is essential to most of the strategy and intermediation innovations that we discuss in Chapter 9. However, we did not think it would be helpful to have a book with one extremely large chapter discussing a wide variety of technology applications in many different areas of the hospitality industry. Instead, we have grouped the cases according to what we believe is the main innovation. Thus, in this chapter, we highlight the innovations that we believe focused most directly on the technology itself. ...
Get Achieving Success Through Innovation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
