We acknowledge the writers who assisted us in preparing the original cases: Bill Daviau, Nigel Goodwin, and Justin Sun, and we appreciate the editing work of Glenn Withiam, who reorganized the cases for this book and was the original series editor for the reports published in the Cornell Center for Hospitality Research’s CHR Reports series.1
It is in the spirit of advancing the knowledge of hospitality that these innovators shared their ideas. In learning about innovative products and concepts that are sources of success, we as researchers are provided opportunities to develop an in-depth examination of the issues surrounding innovation and pass on great ideas. By studying both practice and theory, we develop new knowledge that ...
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