Ethical practices, those corporate policies historically programmed as subservient to the core responsibilities of commercial enterprises, have begun to emerge as an important antecedent in the strategic global planning process. The engagement of socially responsible moral standards in the determination of international managerial behavior and decision making has come under increasing pressure. Beginning with public interest groups, moving to exposure by the press and legal review of actions and statements as well as consumer pressure, the resulting effect has begun to move this traditionally subordinate core competency to the forefront. Multinational firms are being driven to construct and implement a universal code of conduct ...
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