Conclusion
Even before you opened this book you already knew that your project, the Project, could only succeed with contributions, support, sponsorship and approvals from people. Unfortunately, in the real world, individual people and groups often do not behave according to the clean, uncomplicated rules implied in project management textbooks and in methodologies old and new. In fact these Stakeholders present difficulties simply by behaving as people – that is unpredictably, irrationally, emotionally or unhelpfully – which in turn has an impact on the Project and you.
The essence of good Stakeholder engagement is therefore not only to consider them as sources of information and approvers of decisions or as audiences to communicate ...
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