2Cultural Reflection as a Starting Point forIntercultural Management
2.0 Statement of the problem
Entering the Market: Culture and Context
(Zubko/Sahay)
Your bags are packed and you have a boarding ticket in hand. A few months earlier, you received word that you would be going to India on business, maybe for your first time or your fifth time. Visas have been arranged. Language lessons may have moved to the top of your MP’s playlist. In addition to putting together any presentations and plans, a running list of do’s and don’ts runs through your head haphazardly, beginning to jump together. Besides wondering if the project will go smoothly, and thinking through any areas to troubleshoot, you also may be concerned about the food and water, the ...
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