A Framework of International Business

• Galleries Lafayette, 215–216

• GAM. See Global account management

• Gateway countries, 164

• GDP. See Gross domestic product

• General Electric (GE), 198, 205, 206e, 241, 264e

• General Motors, 182, 249, 263, 289

  • core competencies for, 215

  • value-chain activity of, 42

• Genpact, 241, 247

• Geocentric orientation, 56, 282

• Geographical indication, 222

• Geographic area structure (decentralized structure), 149e, 151–152, 152e

• Global account management (GAM), 275

• Global advertising agencies, 273, 274e

• Global bond market, 112

• Global branding

  • product development and, 264–265

  • regional tops in, 264e

  • standardization and, 261

  • strength of, 263

• Global capital market, 111

• Global economy, 183

• Global equity market, 111

• Global financial system, 108–109, 109e

• Global ...