CHAPTER 18

Running Your Business, Not Vice Versa

Hope is not a strategy.

Joel Book

When you were young, your mother likely said to you “Eat everything on your plate. You took it. You eat it.” Or, perhaps you just heard my mother say it to me. She had a booming voice that carried.

Business is no different. You have built a business. You sacrificed, sweated, worried, and finally succeeded in building something worthwhile. It’s your baby. Now you need to deal with its need for constant attention, its crying jags, and yes, even its soiled diapers. You know, the fun stuff.

Business demands your attention. It insists on it, or it will feel unloved and throw a tantrum or two. It has your DNA. It cannot exist without your presence. The details. The day-to-day ...

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