Everyone has an invisible sign hanging from their neck saying ‘Make me feel important’.
Mary Kay Ash
The Lifeblood of a business is working capital, which is generated by sales. Sales means closing the deal, securing the purchase order, or moving the merchandise. It represents generating revenues for your business. (Can you just hear Tom Cruise, as Jerry Maguire, the sports agent, yelling into his phone “Show me the money!”.)
Selling is the harsh reality of one-on-one “confrontations” with would-be clients. If you cannot reach your audience on a one-to-one basis, you will fail miserably. They (the bank, who else?) may even repossess your Porsche.
This Handbook has discussed marketing, hot buttons that initiate ...
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