CHAPTER 1

What Is Business? It’s Not Rocket Science

Business and financial intelligence are not picked up within the four walls of school. You pick them up in the streets. In school you are taught how to manage other people’s money. On the streets you are taught how to make money.

Ajaero Tony Martins

Business is not easy, but it is not complicated either. It is an addictive “process” that needs to be followed in a logical sequence, one baby step at a time. It’s also about street smarts, taking lessons from real life. There is an order and orderliness to it all.

Who Becomes an Entrepreneur, and Why?

Almost everyone dreams about it, many with fanciful sugar-plum stargazing. Countless try it. Far too few really succeed. Why? They just don’t belong. ...

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