Chapter 8
The Social Design of a New Culture
Key Idea: Today, people often work in close proximity, but the work does not benefit from collaboration. They act as a work group, not as a team. As you transition to true team-based activity, your need for strong, interpersonal relations will increase greatly. In order for this transition to happen uniformly and quickly, management needs to lead the way with clear direction and expectations.
It is possible to design a situational culture that is especially appropriate for your own particular needs in bringing people together to share the goals and work of improving your business in a very natural and comfortable way. Most of this book provides the technical, practical, and administrative details ...
