A Crowdfunder's Strategy Guide

INTRODUCTION

I’ve run seven successful Kickstarter projects that together have raised more than a million dollars, and I’ve consulted on and backed countless others. The success of those campaigns has allowed me to run my board game publishing company, Stonemaier Games, full-time.

Throughout this book I refer to Stonemaier Games in terms of “we” and “our,” since I’m not alone in this endeavor. I have a business partner (Alan Stone), an advisory board, hundreds of “ambassadors,” and thousands of backers (crowdfunding customers).

I designed three of our games—Viticulture, Euphoria, and Tuscany—as well as a game accessory, the Treasure Chest, all four of which have a total of nearly fifty thousand copies in print. To put it in perspective, that’s ...