CHAPTER 3The Multiverse: Infinite Possibility

“In terms of the Internet, nothing has happened yet. If you want a glimpse of what we humans do when the robots take our current jobs, look at experiences. Humans excel at creating and consuming experiences. This is no place for robots.”

KEVIN KELLYFounding Executive Editor of WIRED and Author of“The Inevitable: Understanding the 12 Technological ForcesThat Will Shape Our Future”(1952–present)

3.1 Experience Innovation on the Digital Frontier

In Chapter 1, we have introduced the Multiverse as a powerful experience design canvas to create more sophisticated Extended Reality (XR) realms, including but not limited to Metaverse's Virtual Reality (VR) and Augmented Reality (AR). As shown in Figure 1.3, the Multiverse consists of three pairs of variables, each with two opposite physical/digital dimensions Space/No‐Space, Time/No‐Time, and Matter/No‐Matter, which give rise to a total of eight possible realms. In this chapter, we describe the Multiverse's eight different realms in technically greater detail and further elaborate on its great potential for the design of advanced XR experiences in a comprehensive manner.

Pine and Korn [1] coined the term Multiverse in their book titled “Infinite Possibility: Creating Customer Value on the Digital Frontier.” Digital technologies offer limitless opportunities, but real‐world experiences have a richness that virtual ones do not. So how can you use the best of both virtuality and reality? ...

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