33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

“Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.”

—Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110

“Reading Juliette Powell’s book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it’s the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking.”

—Amy Shuster, Editorial Producer, MSNBC

“Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today.”

—David Thorpe, Global Director of Innovation, Ogilvy & Mather

“If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I’ve seen. It’s full of juicy stories, backed up by sound social science, lucidly explained.”

—Howard Rheingold, Author, Smartmobs; Professor, Stanford and Berkeley

“The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business.”

—Michael Spencer, CTO, ASMALLWORLD

“Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson’s debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking—why not me? Social networking power is awesome for those who have experienced it—but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains—YES! I’ve tried it, using six hundred fifty ‘coauthors’ to write a book—a book no one could have written, but to which ‘everyone’ could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it—you’ll see!”

—Chuck House, Executive Director, Media X, Stanford University

“Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. 33 Million People in the Room shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking.”

—Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media

“If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It’s jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank.”

—Paul Brannan, Deputy Editor, News Interactive, BBC

“Juliette Powell has written a book that will advance your understanding of social networking whether you’re a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon.”

—Joel Dreyfuss, Editor in Chief, Red Herring magazine

“Juliette Powell’s book 33 Million People in the Room is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!”

—Bill Sobel, Sobel Media, NY:MIEG, www.nymieg.org

“Juliette Powell has brilliantly answered in rich dimensions why you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room.”

—Chris Brogan, Business Advisor, chrisbrogan.com

“Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing.”

—Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council

“Social networking is just not for breakfast anymore. 33 Million People in the Room demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights.”

—David Blumenstein, Cofounder, The Hatchery

“Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital.”

—Clay Shirky, Adjunct Professor, NYU’s Graduate Interactive Telecommunication