28Free (and Almost Free) PR and Marketing
In your quest to expand your contacts and grow your business, it’s essential to remain consistently visible. Personal networking (live and virtual) is part of that equation, but PR and marketing also play an important role to help you broaden your reach.
Public relations (PR) is all about getting unpaid publicity by seeding the media with press releases, article pitches, and story ideas so that you and your business get mentioned without paying for the exposure. Marketing, on the other hand, usually involves some expense, although there are ways to keep costs very low and still be effective. Your see productivity gains when your PR and marketing efforts reap rewards for a minimum investment of time and ...
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