30 Days to Virtual Productivity Success

2Your Profit Power Tool: The Business Plan

If the idea of creating a business plan makes your eyes glaze over, don’t worry. This chapter isn’t about the kind of detailed business plan you’d need to get a loan from a bank or money from a venture capitalist. In fact, the kind of business plan I’m going to show you just might be the most dynamic document you’ve ever created, and it is likely to be the most profitable.

First things first. If you’ve already written a business plan, print it out or dust it off and take a look at it. If it’s more than two years old, its shelf life has expired. Why? Consumer expectations are constantly changing in response to economic conditions, new technology and lifestyle shifts. So be prepared to make some changes ...