5
The HOOF approach to demand forecasting (Evans)
This tool will help you:
- Forecast market demand in each of your key product/market segments…
- …to a sufficient, if not great, degree of accuracy
- Tackle the market demand side of micro-economic analysis, with the next tool covering the industry supply side
About this tool
‘It’s better to have the wind at your back than in your face’, one often hears in the business world.
It’s a question of odds. You have a better chance of prospering in a market that’s growing than one that’s shrinking.
Market size is all very well, but what often matters more in strategy development is what the market is doing, where it is going – the dynamics, as opposed to the statics. Is market demand in your main ...
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