201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

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Money Matters

Entrepreneurs are obsessed with money. We fret about raising it, saving it, borrowing it, and spending it.

This chapter has all sorts of great ideas related to cutting costs and financing your business. One thing I've learned about money: many projects cost three times as much as you budgeted and usually take twice as long to complete—especially in the media and entertainment world.

Optimistic entrepreneurs often fail to consider how they can support their families while waiting to draw a salary. New business owners are notorious for overestimating revenues and underestimating expenses.

It's a blessing if you have someone else pay your living expenses—at least during the first year or two. My husband, Joe, has always had a “real” ...