7
Creating Your Magnet Story
At some time in your life you have had the opportunity to see or use a magnet and to see what appears to be almost magic as the magnet is attracted to metal. It may be as simple as those holding notes on your refrigerator door, or as big and complex as the giant magnet at the end of a crane boom that can lift huge piles of metal and scrap. Now, you need such a magnet to attract and inspire people to join you and your company.
Look at volunteer organizations and how people are not only attracted to serving, but how they do it for nothing and even pay their own expenses. Why people volunteer and how so many organizations such as United Way and the American Red Cross attract people is the essence of this idea.
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