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IASM
It is said that life is a series of ongoing challenges interrupted by a periodic crisis. How true that has proven to be! It is true that everyone in business faces setbacks, roadblocks, and bouts of occasional discouragement. Good leadership means learning to minimize those challenges and crises, but to also develop an internal persistence to work through them.
When Mary Kay Ash founded Mary Kay Cosmetics, with little money and the challenge of being an unexpected widow, she needed a secret weapon to persevere with her dream of helping others succeed with her in her startup cosmetics business. Her answer was to become so sold on her products and her unique business opportunity that she and others could visualize the big bold letters ...

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