101 Project Management Problems and How to Solve Them

22. How do I effectively manage customer expectations?

Depends on:

Having a known or single customer versus having a “market” customer

Having users who may not be the economic buyer

Uncovering Needs and Wants

Work with your sponsor and key stakeholders at the beginning of the project to glean what they know about the customer’s needs. Document what is thought to be known and work to verify your information directly with customers and users. If the customer is known, set up meetings to discuss what the project will deliver. Whenever possible, watch ...