Ingredient 101.Don’t Think You Can Prevent Disaster
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Get ready for a surprise.

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” —Sun Tzu, military general, strategist, and philosopher

The Problem

Companies spend time preparing for disaster but don’t deal with it well when it arrives.

The Solution

Have a plan of action, but more importantly, be ready to react and solve the right problems in the appropriate manner.

  • Have a backup plan. Build in safety features and spend money according to the level of disaster likely to occur. Identify and monitor the weakest links. Thinking you can prevent the biggest threats ...

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