101 Design Ingredients to Solve Big Tech Problems

Ingredient 94.

Don’t Jump to Conclusions

Don’t conclude it’s not there just because you can’t see it.

“Death is the only pure, beautiful conclusion of a great passion.” —David Herbert Lawrence, novelist, poet, and playwright

The Problem

Overconfident companies who put all their eggs in one basket lose everything when expectations aren’t met.

The Solution

Monitor ideas over time to see if they remain relevant.

• Dig deeper. Uncover the whole story. Investigate inconsistencies and unanswered questions. There may be less-obvious reasons why things aren’t working. Use interesting insights to provide a better service than what exists today. Airbnb disrupted ...