101 Design Ingredients to Solve Big Tech Problems

Ingredient 82.

Crowdsource It

Let people help each other.

“We must learn to live together as brothers or perish together as fools.” —Martin Luther King, Jr., clergyman, activist, and leader in the African-American civil-rights movement

The Problem

Companies don’t listen to what the majority of customers say or want, so they end up delivering experiences that don’t really matter.

The Solution

Let customers define what’s right. Act on inputs that make the most sense, and recognize the hard work being done for you.

• Allow collaboration. Wikipedia lets knowledge experts create, input, and evolve encyclopedia definitions. This interactive evolutionary computation, ...