101 Design Ingredients to Solve Big Tech Problems

Ingredient 80.

Cast It Far, Then Reel It In

Go that little bit further than everyone else.

“I like the dreams of the future better than the history of the past.” —Thomas Jefferson, US Founding Father

The Problem

Companies and teams aren’t good at making radical changes to their own products even when they know what is possible and what should be done.

The Solution

Find a way to look further afield; identify and execute opportunities no one else can see. If you reach for the moon and fall short, you will still achieve something amazing.

• Create a vision of the future. Microsoft creates and films proof-of-concept Future Vision videos to show the world ...