| Ingredient 38. | Be Really Good at One Thing |
“There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.” —Milton Glaser, graphic designer
The Problem
Customers use competitors because it isn’t clear what your organization does.
The Solution
Focus on being great at one thing to start with.
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Quality first. Analyze competitor’s strengths and weaknesses and find one thing you can be much better at. An emphasis on quality allowed the Apple iPhone to revolutionize the smartphone industry with a first-class design and user experience that blew away the competition.[103]
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Be ...
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