101 Design Ingredients to Solve Big Tech Problems

Ingredient 19.

Test Your Biggest Hypothesis First

Ben Franklin proved lightning is electricity.

“If we worked on the assumption that what is accepted as true really is true, then there would be little hope for advance.” —Orville Wright, inventor and aviation pioneer

The Problem

Teams don’t test often or early enough, making it difficult to fix problems later.

The Solution

Create experiences to test risky assumptions. Use what you learn to create useful products.

• Do it quickly. Identify assumptions and test them immediately. This may be a high-risk new idea or technology with many dependencies. I love going to hack events like Startup Weekend because ...