| Ingredient 10. | Improve vs. Differentiate |
“Let him who would enjoy a good future waste none of his present.” —Roger Babson, educator and business theorist
The Problem
Organizations can’t decide how best to remain competitive.
The Solution
Consider the past, present, and future.
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Look at the past. Review previous case studies and understand why they failed.[27] Decide if it was because of bad timing, a wrong approach, or unavailable technology. Use these insights and see if they can be applied more effectively today.
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Look at the present. Conduct market research to highlight opportunities to pivot or to improve ideas.[28] Understand ...
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