Ingredient 9.Get Your Facts Right
images/GarbageInGarbageOut.jpg
Garbage in, garbage out

“An empty head is not really empty; it is stuffed with rubbish. Hence the difficulty of forcing anything into an empty head.” —Eric Hoffer, writer and Presidential Medal of Freedom award winner

The Problem

Fixing the wrong problems is expensive.

The Solution

Source the correct information before starting any project.

  • Bring your research data up-to-date. Conduct user observations to see how customers perform important tasks.[24] Take note of surprising insights and remove things that no longer hold true.

  • Define the problem type.[25] For example, are you increasing the speed of downloads or ...

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