Ingredient 8.Start with the End
images/StartWithTheEnd.jpg
Have a clear picture of what you need to do.

“Imagination is everything. It is the preview of life’s upcoming attractions.” —Albert Einstein, theoretical physicist

The Problem

If teams can’t see what they’re aiming for, they’ll never build it right.

The Solution

Clarify the end goal and reduce risk by managing change effectively.

  • Create a press release. Make an announcement to convey the benefits and value of what you are building. I regularly remind people that they are creating something important. Amazon did this with the Kindle Fire.[21]

  • Clarify roles and responsibilities. List what you need to do each step of ...

Get 101 Design Ingredients to Solve Big Tech Problems now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.