Ingredient 8. | Start with the End |
“Imagination is everything. It is the preview of life’s upcoming attractions.” —Albert Einstein, theoretical physicist
The Problem
If teams can’t see what they’re aiming for, they’ll never build it right.
The Solution
Clarify the end goal and reduce risk by managing change effectively.
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Create a press release. Make an announcement to convey the benefits and value of what you are building. I regularly remind people that they are creating something important. Amazon did this with the Kindle Fire.[21]
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Clarify roles and responsibilities. List what you need to do each step of ...
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