Ingredient 5. | Find the Sweet Spot |
“Ability is nothing without opportunity.”—Napoleon Bonaparte, emperor of France 1804–1815
The Problem
Companies struggle to come up with the next Facebook, Twitter, or Google but fail to realize these companies didn’t try to be like anyone else.
The Solution
Look at changes in technology, human psychology, and economics to create opportunities to try something new.
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Stay informed. Up-to-date resources in the form of papers, websites, blogs, books, seminars, competitor analyses, trend reports, and trade shows are abundant. I attend events and absorb RSS feeds that align with ...
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