101 Business Ideas That Will Change the Way You Work

IDEA #10

When your gut instinct may be right

If you’re going to go with your gut instinct, you had better have faith in your feelings first.

What you need to know

Researchers from Columbia University and the University of Pittsburgh investigated the relationship between trust in one’s feelings and the ability to predict the future. In doing so, they found that where individuals had high trust in their feelings, they consistently and significantly outperformed individuals who had low trust in their feelings while predicting future events. In short, if you have confidence that your predictions are going to be right, they are more likely ...