Copying is the sincerest form of flattery
IDEA No 53
INTERNET MEME
Have you ever played an April Fool’s joke? That’s a meme. Have you ever worn your baseball cap back to front? That’s a meme too. Have you ever said, ‘Cheers’? You get the idea.
A Golden-mantled Ground Squirrel crashes the Brandt’s self-portrait at Banff National Park in 2009. The image has become a popular meme, known as Crasher Squirrel.
A meme is a behaviour that is transmitted from person to person. The term was coined by evolutionary biologist Richard Dawkins in his 1976 book The Selfish Gene, from the Greek, mimema, meaning ‘imitate’. Examples of memes cited in the book include ...
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