PREFACE
Nothing happens in the business world without selling something. If you've been selling for longer than a few months, you probably have realized that selling is extremely complex and involves lifelong learning and experimentation to find those strategies and tactics that increase the chances of a sale and position you to become a trusted advisor to your clients.
This book is specifically designed to help you succeed in the foundational, business-critical profession of selling. These trends are a small sample of the change (and some would say chaos) that you'll have to harness and leverage to be successful. Just like any other professional, overreliance on a specific routine or approach could be detrimental in this fast-paced environment. ...
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