A P P E N D I X B
Top Ten Myths of Selling
You have probably heard a lot of different opinions about the sales profession. Let's face it—some of what you heard might not be the most positive. You know what? That's fine, because here's the truth. The sales profession is one of the most sought-after professions in the world. Not only that, it is one in which you can work hard and achieve the highest compensation of your life, and it's a profession where you are the driver and fulfiller of your own destiny. Each day is a new opportunity to build new relationships; find new ways to make an impact; continue to build respect, trust, and credibility with existing clients; and provide a much-needed revenue source for your company. However, there ...
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