Book description
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.
Table of contents
- Cover
- Copyright
- Contents
-
10 Principles of Modern Marketing
- Technology Is Just the First Step
- Experience Is the New Brand
- A New Type of Customer Relationship Prevails
- Connect With Customers Online and Offline
- Value Creation, Communication, and Delivery Still Rule
- Data and Testing Are the New Lifeblood
- Creativity Remains King
- Don’t Try to Do It Alone
- Have a Bigger Purpose: Do Good
- Marketing Leadership Has Changed
Product information
- Title: 10 Principles of Modern Marketing
- Author(s):
- Release date: April 2019
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60431
You might also like
video
Data-Driven Marketing and Social Media
As one of the more obvious use cases for data and analysis, social media provides vast …
book
Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing- Marketing 3.0-treats customers not as …
book
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the …
book
The New Marketing Playbook
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, …
