Working backwards
Alan Cooper outlines his process for working backwards: Taking the time to ask the hard questions before wading into new territory.
![Flamig Farms.](https://www.oreilly.com/radar/wp-content/uploads/sites/3/2019/06/flamig_farm_eggs_sign_crop-bdfe29aa637473ff33704223e1e46bbb-1.jpg)
This is a keynote highlight from the O’Reilly Design Conference in San Francisco 2017. Watch the full version of this keynote on Safari.
You can also see other highlights from the event.