Using split testing to understand users
Find new ways to gain insight into how your users interact.
![Forked road](https://www.oreilly.com/content/wp-content/uploads/sites/2/2020/01/forking-road-839830_1920_crop-424342b2693cf9d9e89cde0942c77fb6.jpg)
In this video excerpt, you’ll learn what split testing is and why comparative tests like split testing can be helpful for improving your product’s user experience.