Using qualitative and quantitative data to design better user experiences
It's important to know the "why" in addition to the "what" in UX design.
Questions (source: Pixabay)
In this video segment, Jen Matson looks at some common issues that occur when we fail to use data—or interpret it correctly—when designing products, whether using an agile process or a more traditional waterfall approach with distinct project stages.
Watch the full video on O’Reilly’s learning platform.
