Using qualitative and quantitative data to design better user experiences
It's important to know the "why" in addition to the "what" in UX design.
![Questions](https://www.oreilly.com/content/wp-content/uploads/sites/2/2020/01/questions-2110967_1920_crop-17aa816fe92fa65e3613740a6efdc40f.jpg)
In this video segment, Jen Matson looks at some common issues that occur when we fail to use data—or interpret it correctly—when designing products, whether using an agile process or a more traditional waterfall approach with distinct project stages.